Conversis sponsors first academic qualification in web globalization
Oxford, UK, 24 February 2009 – Conversis, a leading provider of translation and localisation services, is collaborating with Saint Louis University once again to sponsor the world’s first academic qualification in web globalisation.
The Executive Online Certificate in Web Globalization Management is being offered by the Executive Education Program of the John Cook School of Business at Saint Louis University. It is an international online program designed for business professionals who are selling or marketing products or services on a global scale. The program provides participants with the cutting edge skills to conduct international e-business in a networked global economy.
The program is being led by Assistant Professor, Dr Nitish Singh, who says: “Each year $10trillion is transacted online by consumers, businesses and governments around the world. Yet, businesses, and particularly executives wanting to reach new audiences through the internet, can be under-prepared to capitalise on the opportunities of the global marketplace. This program aims to begin changing this dynamic.”
Dr Singh was the founder of the Localization Certificate Program at California State University and co-author of the acclaimed book ‘The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace’.
This is not the first time Conversis has worked with Dr Singh and Saint Louis University. Conversis collaborated with Dr Singh on his 2006 research project into the levels of localisation practiced by multinational companies. More recently Conversis and Conversis CEO Gary Muddyman have worked with Dr Singh on his research to develop a global online segmentation tool.
“I have known Nitish Singh for more than five years and during that time I have developed the deepest respect for him and the quality of his academic research,” says Conversis CEO Gary Muddyman. “The work he has done, and is continuing to do with this program, is taking the industry forward in strides and providing professionals with skills to truly make their businesses a success in foreign markets. It is our pleasure to be involved in such a project.”
For more information on the program, visit http://www.globalizationexecutive.com/
About Conversis
Founded in 2003 and based in the United Kingdom, Conversis is now one of the world’s fastest growing and most innovative providers of Globalisation, Internationalisation, Localisation and Translation (GILT) services. As a multilingual one-stop-shop localisation company, we understand our client’s industry and business requirements and allocate the best resources to each job. Serving clients in more than 30 markets worldwide, Conversis is dedicated to advancing the understanding and use of GILT as a strategic business tool. More information can be found at: http://www.conversisglobal.com
Media Contact
For more information or for copies of the research mentioned, please contact:
Sally Muddyman
Oxford Conversis Ltd
Tel: + 44 (0) 1869 255 835
