A White Paper on global online audience segmentation

Professor Nitish Singh and his research team at Saint Louis University have developed a practical tool that transforms your online customers from murky, ghost-like figures into real people.

It allows multinational companies to accurately segment their online audience and helps them determine how much money they need to invest in localising their website.

"The GOST-buster, or global online segmentation tool, is basically for any company that is expanding into different online markets," explains Professor Singh.

Now, this White Paper from Conversis explains why you need to segment your online audience and how this tool can help you achieve ROI when launching your website abroad.

Download the paper here: Conversis_White_Paper_GOST-buster.pdf