How to write an international marketing strategy. 8 top tips.

in UTalkMarketing.com, 29 October 2009

For British businesses to successfully take advantage of future growth opportunities in foreign markets, they must ensure that all communication materials are culturally customised. While language tends to be the main focus of companies that market to customers outside of the UK, the fact is that lack of knowledge about cultural differences can render any marketing campaign unsuccessful Link to full article ...