More on Globalizing Your Message from Email Insider

A recent Email Insider blog post referred to our 2007 research with California State University, Chico.

In my last article I discussed some of the technical and cultural considerations involved in globalizing and localizing email and other forms of e-marketing. The subject resonated with Email Insider readers, bearing out research that finds 65% of multinational enterprises believe localization is either important or very important for achieving higher company revenues. ("The Strategic Role of Localization in Multinational Enterprises," 2007, California State University, Chico and Conversis.) Read more

To see a full copy of the research, call us now on 0845 450 0805 or email .(JavaScript must be enabled to view this email address).