Optimizing a localizer’s website: SEO challenges

in Multilingual, September 2008

As we progress towards the completion of our revamped website, we need to consider a crucial issue that is a bit of an irony for localization firms — search engine optimization (SEO) or, more specifically, international SEO. The irony arises from our expertise in language and culture, local terminology, habits, tastes and so on. We should be experts at this. After all, search terms, key words and local buyer behavior should all be well within our competency.
Full article ...