Three simple steps to effective global communication
Communicating to a global audience is not an easy task. Not all people react the same way to the same words. National culture heavily effects the way people respond to messages and communicators with a global audience need to be acutely aware of this.
In this article for the International Association of Business Communicators, Conversis CEO Gary Muddyman takes communicators through Three Simple Steps to Effective Global Communication.
If you would like to know more about Trompenaars and Hofstede, see our summary of their work on our Free resources page or click here.
