Top Tips on International Marketing

in FreshBusinessThinking.com, 12 October 2009

For British businesses to successfully take advantage of future growth opportunities in foreign markets, they must ensure that all communication materials are culturally customised. While language tends to be the main focus of companies, the fact is that lack of knowledge about cultural differences can render any marketing campaign unsuccessful. The non-profit Globalisation and Localisation Association (GALA) offers some top tips on international marketing. Link to full article ...